#8 Best Digital Marketing Tools for 2024

Hello everyone, My Name is Sagar Sharma and I am a digital marketer. In this article we will discuss the top 8 best digital marketing tools in 2024. So, if you are looking for the best digital marketing tool for the digital growth of your business, then stay with us till the end.

If you’re a digital marketer aiming to improve your marketing and get better results, there are some helpful tools you should know about. These tools can help you plan and carry out your marketing strategies effectively. They keep everything neat and let you make changes easily when you need to.

After the challenges of 2022-2023, it’s important to come up with fresh and creative ideas for 2024. In this article, we’ll introduce you to 8 best digital marketing tools that can help boost your campaigns this year. Plus, you can also find a Free Digital Marketing Course to learn even more.

What is Digital Marketing?

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing before, but it encompasses many different strategies for businesses.

List of some Best Digital Marketing Tools

1. MailChimp

MailChimp is a best digital marketing tool for social media ads and sending emails to customers. It helps you organize and automate your online marketing efforts. It’s a best digital marketing tool to enhance your campaigns and see how much traffic you’re getting. You can also connect MailChimp with many other software services. It’s especially good for sending out emails to keep in touch with your customers. MailChimp is a popular choice for email marketing.

Features of MailChimp:

• Easy design tools to make great content.
• AI helps create unique designs.
• Make personalized emails to boost sales using automatic marketing.
• Get all your analytics and insights in one spot.
• Offers a free plan for small businesses.

MailChimp has ready-to-use email features that help you connect with your audience at the perfect time. You can also use it to send birthday wishes, welcome new customers, and notify about orders.

For online shops and e-commerce, MailChimp is great. It can boost website visits, improve sales, and increase customer purchases.

2. Google Analytics

Google Analytics is a helpful and best digital marketing tool. It lets you track your online business and goals to stay on course. With the data it gives, you can see what changes your website might need. Just set up Google Analytics on your website, and you’re good to start!

Features of Google Analytics:

• Shows you website traffic details like which devices people use, which pages they visit, and more.
• Allows you to make your own metrics, views, and dashboard for easy data access.
• Gives you real-time updates on your site visitors, showing what pages they’re looking at. This can help improve your website’s user experience.
• Helps you understand how well your business is doing.
• Offers tools to share these insights easily.
• Helps organize and display data according to your business needs.

3. Google Ads

Google Ads is a best digital marketing tool for businesses of all sizes, whether they are small, medium, or large. Some people believe that Google Ads is costly, but it’s actually a very effective and best digital marketing tool. It can boost your business and help you connect with more customers. With Google Ads, you can target the right audience and increase your online visibility, leading to more sales and growth for your business.

Features of Google Ads:

• Drive website visits
• Increase the call calls from customers through a click-to-call button
• Increase footfall in your shops

To make the most of Google Ads and avoid wasting money, it’s essential to understand how it works first. You can learn how to create effective Google ads through various resources available. One of the significant advantages of using Google Ads is that it offers clear and easy-to-measure returns on investment (ROI). Additionally, its advanced artificial intelligence features have made the platform more user-friendly and efficient, especially for Display advertising.

With Google Ads, you have the flexibility of multiple targeting options. You can tailor your ads based on factors like age, gender, location, profession, and more. This level of customization sets Google Ads apart from other digital marketing tools.

Another valuable feature is the access to Google Agency Account Strategists. This resource keeps you updated on the latest Google features and even provides opportunities for beta testing, giving you an edge in your digital marketing efforts.

4. Canva

If you work in digital marketing, you know how important it is to have a good design tool to make eye-catching social media posts and marketing materials. Canva is a popular design and best digital marketing tool that helps you create attractive visuals for your marketing campaigns. You can use Canva to make graphics for your blogs, websites, social media, and more. Good visuals are key to grabbing your audience’s attention and getting your message across effectively.

Features of Canva:

• Canva lets you edit and create various types of posts and graphics easily.
• It offers lots of templates and has a huge library of images, designs, icons, and more to help you make any visual content for your marketing.
• You can choose from a wide range of designs like postcards, brochures, logos, social media posts, and more.

With its easy drag-and-drop feature, you can design visuals for your campaign. The great thing is, you don’t need to be a skilled designer to make visual content. It’s user-friendly and even those without a design background can use it.

5. Yoast SEO

You might be familiar with Yoast SEO. It’s a popular WordPress plugin that assists digital marketers in improving their website’s search engine performance. Yoast SEO handles tasks that WordPress can’t manage on its own, like submitting sitemaps, managing keywords, creating content, and using webmaster tools.

Features of Yoast SEO:

• Incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, XML sitemaps, as well as features to manage duplicate content.
• Allows you to write better content for your digital marketing campaigns. The plugin provides you access to the Yoast SEO meta box to add meta description and meta title for your content. Moreover, you don’t have to install a third-party plugin for XML sitemaps.
• It automatically produces XML sitemaps for websites and submits them to search engines.

The great thing is, you can safeguard your RSS feed from plagiarism and content thieves. This helps prevent other sites from taking your content and claiming it as their own.

6. Ahref

Ahref provides a set of SEO tools to help you improve your website’s performance for marketing purposes. It’s mainly used to check backlinks, and because of its extensive data, it’s one of the top digital marketing tools available.

Features of Ahref:

• Helps you improve your website.
• Helps you find suitable websites for your content and pick topics wisely.
• Assists in studying your competitors.
• It’s a complete online tool with customer reviews, data availability, and a free trial.
• Helps you oversee your projects.
• Allows you to monitor your ranking improvements.

7. SEMRUSH

SEMRUSH is a best digital marketing tool that boosts a business’s online presence through SEO, content marketing, market research, ads, social media handling, and managing search engine reputation.

Features of SEMRUSH:

• Increases website visits using SEO tools and steps.
• Helps make content that ranks well.
• Shows what competitors are doing.
• Finds ways to reach more people without spending too much.
• Helps plan social media tactics.

According to their website, 7 million marketers prefer using SEMRUSH for digital marketing. This tool has won several awards for being the best SEO software. It’s user-friendly: you search for keywords, use them, and track their performance. While SEMRUSH offers a free trial, users need to choose a paid plan after seven days.

8. Trello

If you’re seeking a reliable platform to brainstorm and organize content for your digital marketing efforts, Trello is a best digital marketing tool. Widely used by countless digital marketers globally, Trello helps you create, schedule, and effectively manage your online content with ease.

The platform helps your team stay connected, simplifying communication. You can assign several team members to one task, allowing them to collaborate on a project. This lets you know who is responsible for design, writing, editing, posting, and adding call-to-action buttons to a post.

Features of Trello:

• Lets you make cards with notes on specific topics, set deadlines, and assign them to particular teams.
• Supports remote work, allowing teams to access tasks and projects from anywhere.

Frequently Asked Questions